"Though not a focused business area for Daum Kakao in Korea, game publishing allows the company to enter the Chinese market, where the government has restricted KakaoTalk and other mobile services," the spokesman said. The first title, "Superstar SMTOWN," featuring K-Pop stars and music, is expected to launch during summer. In March, the company announced plans to enter the Chinese mobile game market as a publisher, partnering major Chinese game developers and publishers to localize popular Korean games. Some say its attempts to build a following in fast-growing Southeast Asian countries like Malaysia, the Philippines and Indonesia had also more or less stalled.ĭaum Kakao said it has been tackling some challenging issues by strengthening its moves for "hallyu," or Korean Wave, in its target markets, such as China, by boosting partnerships and striking mergers and acquisitions (M&As). However, KakaoTalk's continued efforts to grow outside Korea were stymied by dominant players in Japan and China ― Line and Tencent's WeChat, respectively. While it looked as if it had to settle for Korea-only status, Daum Kakao has repositioned itself quickly post-merger, managing to identify new global opportunities, according to spokesman Buster Suh. But it was unable to match the dominant market share and ubiquity it enjoys in Korea due to intense competition from rival messaging platforms. Kakao began servicing KakaoTalk in Southeast Asian countries before its merger with Daum Communications.
Search giant on track for foundation of overseas successĭaum Kakao, the operator of the nation's dominant Kakao Talk messaging service, is on track to diversify beyond its mobile platform for further growth.ĭaum Kakao has enjoyed remarkable success on its home turf with KakaoTalk and more recently launched services such as KakaoTaxi and KakaoPay.īut its performance outside the Korean Peninsula has been viewed as underwhelming.
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